Companies that are part of the Tourism Business Network
“Terre di Tuscia / Etruscan Life Tour”
In order to overcome the strategic, structural and communication limits that traditionally keep international tourism away from an area rich in culture and natural resources but little inclined to share them outwardly, eleven businesses in the Viterbo Tuscia created the area’s first tourism business network.
In 2014, Etruscan Life Tour – Terra di Tuscia was born.
The context in which this initiative was born presents a scenario where much can be enhanced and improved, provided that some structural weaknesses linked to the general trend of the tourism sector and the specificities of this geographical area are overcome.
To achieve this goal, the network decided to focus mainly on creating synergies among the various entities in the province of Viterbo involved, directly or indirectly, in the tourism sector.
From the outset, the network has followed two paths: one inward-looking, aiming to increase knowledge and influence of the Etruscan Life Tour in Tuscia by growing members and partners; the other outward-looking, seeking to boost tourism by building on the strengths of Viterbo and its province to increase their appeal.
To achieve the expected results, founding members began collaborations with the Viterbo Chamber of Commerce, Tuscia University and other local bodies. A regional integrated communication and marketing plan is now being completed with other bodies responsible for tourism promotion.
The businesses have started to invest in Tuscia and aim to be more than a complement to institutional promotion, for a positive impact on the local economy.
In questo quadro generale ci auguriamo di to collaborate effectively with Lazio Innova and more broadly with the Lazio Region.
We are pleased to welcome you as our guests and wish you
buona permanenza e buona Tuscia!



