Seeking to overcome strategic, structural and communication limits that traditionally keep international tourism away from an area rich in culture and natural assets but slow to promote them abroad, eleven businesses in the Viterbo Tuscia created the area’s first tourism network.

Nel 2014 nasce così Etruscan Life Tour – Terra di Tuscia.

The context shows much that can be enhanced, provided structural weaknesses in tourism overall and this region’s specific challenges are addressed.

From the outset the network followed two paths: inward, to grow knowledge and influence of Etruscan Life Tour in Tuscia by adding members and partners; outward, to increase tourism by highlighting the strengths of Viterbo and its province.

Following this outward path, in October 2016 Etruscan Life launched Tuscia Beyond Borders, aimed at promoting Tuscia internationally. Over three weeks, three groups of tour operators (British, French and German) discovered the beauty and excellence of the Province of Viterbo so they could feature the area in their holiday programmes.

Di seguito una Fotogallery dell’evento