Terra di Tuscia – Etruscan Life

TERRA DI TUSCIA / ETRUSCAN LIFE TOUR

The businesses that make up the tourism business network
“Terra di Tuscia / Etruscan Life Tour”

Seeking to overcome the strategic, structural and communication limits that traditionally keep international tourism away from an area rich in culture and natural resources but little inclined to project them outward, eleven companies of the Viterbo Tuscia created the area’s first tourism business network.

Thus, in 2014, Etruscan Life Tour – Terra di Tuscia was born.

The setting in which the initiative arose offers much that can be enhanced and improved, provided some structural weaknesses linked to the tourism sector in general and to the specific features of this area are overcome.

To reach this goal, the network chose mainly to create synergies among the various players in the province of Viterbo involved, directly or indirectly, in tourism.

From the outset the network has worked along two paths: one inward, to increase the awareness and influence of Etruscan Life Tour within Tuscia by growing its members and collaborators; the other outward, to boost tourism by leveraging the strengths of Viterbo and its province.

To achieve the expected results, the founding members began collaborations with the Viterbo Chamber of Commerce, the University of Tuscia and other local bodies, working on an integrated communication and territorial marketing plan.

The businesses have begun to invest in Tuscia and aim to complement institutional promotion for a positive impact on the local economy.

We are delighted to have you as our welcome guests and wish you a pleasant stay and a wonderful Tuscia!