Villages on the Move in Lazio

An itinerary of Lazio villages, from south to north, presented for the first time as a single tourism package.

Project description

For the first time the Lazio Region presents itself as a single tourism package, through an itinerary of villages from south to north. The tour was presented and marketed at ITB Berlin 2018, one of Europe’s leading travel trade shows.

Objectives

Promotion of the participating municipalities – Fara in Sabina, Tuscania, Sutri, Subiaco, Cori, Sermoneta – and internationalisation of the “Borghi in cammino nel Lazio” tourism product, offered by PromoTuscia as a DMC and tour operator specialising in Lazio.

Results

A Lazio revealed in its most authentic, sometimes unexpected faces. The magic linking these villages has ancient roots yet is alive today: in the sound of footsteps in the alleys, the children playing, the scent of lunch through half-open windows, the chatter of the elderly. A Lazio to discover by staying in welcoming farmhouses and B&Bs and even an ancient abbey, welcomed by art historians, passionate administrators and keepers of local knowledge. These are the Borghi in cammino del Lazio.

Financial support

Project co-financed by the ERDF ROP Lazio 2014/2020 – Axis 3 – Action 3.4.1 – Export-promotion projects for enterprises and their aggregated forms; sub-action: Tools for the internationalisation of the production system.